Rodolfo
Michel has found his niche in commercial photography, often working with
developing advertisement images. His career choice has proved fulfilling and
beneficial to both himself and others. Because of this, Rodolfo Michel would
like to describe the purpose of advertisement photography for the doubters out
there!
Over the
course of his career, Rodolfo Michel has had people insult his commercial
photography career choice, however, he believes it to be more important than
most individuals realize. Advertisement is everywhere and becomes more a
product of today’s culture with each passing moment. Rodolfo Michel believes
people should stop turning a blind eye to advertisement and start encouraging
it because it is a document of our world and values. If you want your values to
be maintained, encourage them in others. Rodolfo Michel believes the best way
to do this is through advertisement itself!
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photography is often based on the everyday lifestyle of Americans. This mimicry
is the best way to relate to their values and beliefs. While Rodolfo Michel
does agree ads are highly in-tune with trends, he does not see any wrong in
this because it is part of human nature to chase novelties. Rodolfo Michel
believes his job as a photographer for advertisement agencies simply allows him
the opportunity to represent the best product available and encourage audiences
to buy it. He maintains that he wouldn’t represent a company that didn’t share
the same principles he believed in and those in which he was raised on.
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