Saturday 6 July 2013

Advertisement’s Flaws and Benefits According to Rodolfo Michel



Rodolfo Michel has found his niche in commercial photography, often working with developing advertisement images. His career choice has proved fulfilling and beneficial to both himself and others. Because of this, Rodolfo Michel would like to describe the purpose of advertisement photography for the doubters out there!

Over the course of his career, Rodolfo Michel has had people insult his commercial photography career choice, however, he believes it to be more important than most individuals realize. Advertisement is everywhere and becomes more a product of today’s culture with each passing moment. Rodolfo Michel believes people should stop turning a blind eye to advertisement and start encouraging it because it is a document of our world and values. If you want your values to be maintained, encourage them in others. Rodolfo Michel believes the best way to do this is through advertisement itself!

Advertisement photography is often based on the everyday lifestyle of Americans. This mimicry is the best way to relate to their values and beliefs. While Rodolfo Michel does agree ads are highly in-tune with trends, he does not see any wrong in this because it is part of human nature to chase novelties. Rodolfo Michel believes his job as a photographer for advertisement agencies simply allows him the opportunity to represent the best product available and encourage audiences to buy it. He maintains that he wouldn’t represent a company that didn’t share the same principles he believed in and those in which he was raised on.

Rodolfo Michel is an honest, hard-working man that always believes in looking on the bright side. While he does agree some advertisement agencies try to get the best of people, Rodolfo Michel believes in giving the best to people. The most important thing is to be aware of your morals and look for them personified in advertisement, it is then you have your appropriate product!

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